How to Recover from Google EMD Update

The Google EMD Update is the latest Google filter that aims to get rid of low quality and spammy exact match domains. The algorithm that was released in September 2012 prevents low quality sites from ranking high just because they have search terms that match their domain names. It is only a matter of time before the EMD update takes toll on all new or existing website that have poor content and low quality links.

For many years, SEO experts have been registering domain names that match keywords of specific sites with the aim of optimizing them. Many owners of EMDs enjoyed good rankings from targeted organic search results. Although EMDs have had a significant and positive impact on search engine rankings, it was discovered to be highly spammy. That's why Google released the new EMD update so as to provide users with good search results and improved search engine experience.

Given that majority of websites lack quality content, it is expected that the new updates will hit hard a considerable websites. All key-word rich websites that either focused on search engine spiders or ads with affiliate links provide little or value to readers will be affected. It is for this reason that Google now seems more intent on providing quality search results free of manipulation or black hat SEO strategies. Anyway, sites that have enhanced the quality of their content under this algorithm may gain good rankings.

The EMD update just comes in the wake of a public outcry by many site owners whose rankings were affected the Google Penguin and Panda Updates. Now that Google has revoked the long rankings boost that was provided by EMDs, website owners will be forced to re-evaluate the usefulness of their content. The good news is that the periodic EMD update will create a level playing field and raise the benchmark of quality for websites that thrive from traffic generated via SERPs.

Steps to Recover from the Google EMD Update

If you are worried about the effect of the latest EMB algorithm on your website then here are some of the things that can help you safeguard your EMD domain.

1. First, remove or enhance the content on your EMD website if you consider it to be of low quality. Make an honest assessment of the content by asking yourself whether it provides good value to readers or not.
2. Secondly, carry out an audit on the inbound link profile to determine spammy inbound links that may yield negative trust signal. Undertake a thorough link removal campaign to removal as many links as you can.
3. Thirdly, incorporate social share buttons in your content, but you don't have to focus on this if you already have them.
4. Fourthly, add new unique content to your website on a regular basis, at least once a day.
5. Fifthly, execute an SEO link building campaign so as to increase the authority of your website. Guest Blogging might help you achieve quality and ethical link building as supported by Google.
6. Finally, carry out social media campaigns to improve visibility through social signals

While a good number of high ranking sites were affected by the Google EMD update, there is no conclusive evidence that shows whether all EMDs were actually affected by the update. Anyway, periodic updates are expected to hit more websites with the exception of strong brands that provide high-quality content. With these radical changes, you should endeavor to provide quality and relevant content to enhance your SERPs.