Bing Ads To Launch Ad Diagnostics Tool
In its current form, you can use the Ad Preview Tool to validate whether your ads are showing for specific keywords. That functionality will remain, but the newly named Ad Preview and Diagnostics Tool will also show you why your ads are not showing on the first page of Bing Ads results for a specific keyword.
According to the post, the new diagnostics features will allow you to:
- Identify which keywords within your account could be delivered in response to a search term but being disqualified due to issues with:
- Campaign quality (such as a low quality score)
- Campaign settings (such as bid, budget, targeting, or negative keywords)
- Receive actionable feedback to address those no-show reasons
The new version will still be located in the Tools section, which is a bit hidden away in the upper-right corner near Help.
0 comments: