5 Things That Make Google Analytics Unique

Google Analytics is one of the most widely used analytics tools by webmasters and entrepreneurs to measure the efficacy of their sites. Analyzing your site is very necessary so that you can easily see what is working and what is not. When you identify a strategy that’s not helping, you can tweak it or change it altogether.

Why is Google analytics used so widely, and what is it that makes it different from other similar tools? Let us take a look:

• It offers a wealth of info for IT staff, analysts and business persons. Google Analytics can be used to check the number of current visitors, recent visitors, repeat visitors, and how often they return to your site, the directionality of the traffic, which sites refer your site to their visitors, their geo location, the most visited pages of your site, how much your site is being mentioned on social networks like Facebook and Google Plus, the average time a user spends on the site, percentage of visitors who don’t look at other pages, and even what browser they used, and their connection speeds.

• Setting up is easy, and no compulsion to have Google as your site host: the registrations process is a breeze, and verification as simple as making a call. Sign up for the tool and enter code for all pages you want analyzed. The tool will father all the data and display the results to you. You or your administrator can do this. You can also expand it to include info on stuff like ads, sources of traffic, content and conversions and so on, to take advantage of the advanced features available as an optional extra.

• You have free and premium version of the Service: there is basic free service and a more advanced version for which you have to pay. It includes features like managing accounts, assisting with hands on implantation, higher capacity for data processing limits, direct support and more. With the free version, expect an average statistic, and not accurate info as this tool only samples the data. For precise results, you will need the paid version.

• You can see with just a look how effective your SEO, ad campaigns, or other marketing tactics are, enabling you to rectify errors. To configure your dashboard, you can use widgets which display info like visits, bounce rate and so on). As metrics are used to build widgets they can display the data in pie chart, table or other formats, making it more appealing visually. Including Ad Plays, ROI, Abandonment rate, Impressions, and Per Transaction cost, over 200 metrics can be displayed. To enable display of only certain type of info, you can use filters to streamline the results. Use the gear icon in the top right to modify widgets, and to delete them just click on the delete button in the dashboard. A similar add button to add new widgets, is also available to you. You can use dashboards to conducts analysis of mobile traffic, interaction on social networks and other stuff you want to know about. For different requirements, Google has different dashboards.

• There are several other features available in Google Analytics. One of the best among them is the ability to set up conversations about objectives. How many users register on your site, how many download files and other business goals can be measured either on monthly, weekly or daily basis. With the free version on Google Analytics you get 20 goals for every profile.