5 Ways to Improve Your Blogging in 2013

Blogging provides the perfect opportunity to communicate with millions of people. Through the power of words over a blog platform a common citizen takes on a powerful voice in a technologically consumed society. However, some blogs merely echo secondhand information or attract little traffic to them. Since blogs can often provide additional revenue to the writer through advertisements and page views, learning how to improve one’s blogging can help attract more traffic and provide more revenue. Several methods are outlined below to assist bloggers in an improved blog for the New Year.

1. Personalize the Blog

What differentiates blogs from other websites is the personal touch. Successful blogs focus content into areas in which the blogger is experienced. Whether the blog details parenting stories, couponing strategies, home improvement, television reviews or any other content, staying within a certain content area can attract readers who are interested in the subject. In addition to personalized content, blogs should also feature backgrounds that are aesthetically pleasing, but easy to read. Many blogs feature a white background and black text and nothing more. This type of blog format is not visually appealing and new readers may quickly move on to another site if their interest is not quickly piqued.

Improve your blogging for the New Year

2. Add Personality

Bloggers who provide engaging content are often more successful. Start with a hook to reel in the readers. An anecdote or daily quote can provide a teaser to get the reader to continue reading. Link the blog through social networking sites so the readers can get a better idea of who the author of the blog is and what she represents.

3. Insert Interlinks

Often readers read one blog post and then move on. A thoughtful blogger can entice readers to continue reading once they are intrigued by the posting. Well-placed interlinks to other blog posts or categories can keep a reader on the page longer. He is more likely to revisit the site if he feels there is valuable or interesting information in a number of locations on the site.

4. Organize Posts

Many blogs feature posts that are arranged by the date with no type of content listed. However, this is not an effective type of organization or marketing strategy that will keep readers interested. Create a clear list of categories on the side of the current blog post.

5. Add Images and Audio

Visual and audio enhancements can catch the attention of a reader. Insert on-topic pictures, podcasts and video to correspond with the written text.
Emily is a blogger and a contributing writer for Invesp, a company that helps clients with their conversion optimization efforts by improving landing page design.